Tuesday, January 11, 2011

ONE YEAR ANNIVERSARY

One year ago from today, Frank and I sat in front of the Nordstrom's in Hillsdale mall and laid the foundation for Rude Etiquette. We discussed the idea around Rude, wat it meant, what and where we could go and what our logo should be. And now, 365 days later we have:

-released our Inauguration Collection

-launched a website on our own (Thanks to Frankly Rude!)

-released our SF Giants Orange Wheel

-experienced a less than successful attempt at vendoring a dance showcase (a great experience nonetheless)

-released our Rudependence Day Collection

-did our first photoshoot with models other than ourselves (thanks Paul and Nicole!)

-launched our online shop

-did our first consignment deal with Know Your Roots Apparel in San Jose (Thanks Michael and the KYR crew!)

-launched our Facebook Storefront (thanks Karl!)

-produced our first cut n' sew t-shirts aka RUDEmentary shirts

There are probably some things I left out, but I must say that while writing the list I can't believe how much we've achieved in just one year; especially since Rude is (unfortunately) not our day jobs, but rather our 2 in the morning jobs! There is so much we want to accomplish in 2011 and the identity of Rude Etiquette is slowly but surely taking shape with our introduction into the world of cut n sew and out of the world of just graphic tees.

In 2011 we hope to achieve a few things:

-delve deeper into cut n' sew and possibly get to the point where we produce a coat/jacket for Fall/Winter with product such as button ups, pants, jewelry etc. etc. in between

-attend our first Magic Tradeshow in Las Vegas! Probably just as guests of another brand, but to just be exposed to the world and make some connections would be wonderful!

-MAKE MORE TIME FOR RUDE ETIQUETTE! We know that recently there hasn't been too much activity on our end and we apologize for that. We're all working hard to try and keep Rude going, but to be honest it's hard when the 3 of us are leading our own lives and trying to make a living. Like I said before, Rude Etiquette is not our 9-5 although we wish it was. We're lucky to get together for meetings once every 2 weeks nowadays because our schedules do not agree with one another. So, hopefully in 2011 we'll develop a system where we set concrete time each week to work on Rude together and we can all see some amazing results!

Thanks to everyone who has supported us from day one and at any point during this past year. It truly has been an amazing ride so far and we are further down the road than we expected to be.

Thank you to The Brooklyn Circus, Black Scale, Know Your Roots Apparel, Purist SJ, RAD is RAD, Bows & Arrows, Two Inch Cuffs, and Thorocraft for your kind words, friendships, and inspiration. Rude Etiquette would be no where without the support of these brands.

And a SPECIAL THANK YOU to Tom of INVS and Mr. You have been our close friend, confidant, and mentor in our learning process about this business, for me (Daryn) especially. Your friendship and advice is invaluable to Rude Etiquette. THANK YOU!

-D_Rude
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