Logo

No...we are not a bicycle brand. We chose the Penny Farthing (yeah...that's what they're called...we did out homework haha) bicycle because, for us, it is a classic image, but also exerts youth. The Penny Farthings were the first machines to be called bicycles and it's name roots from the British coins penny and farthing, with one coin being larger than the other.

As a brand, we want to be able to put out and design classic products. We want to successfully combine urban and prep styles together. We want to create a culture...and we want to do it with Rude Etiquette.

Get Gooder
-Rude F.A.D.

First Look

A little snippet of the possible first shirt(s) out of the gates...









props to Frankly Rude...best graphic designer to have on your team!

Get Gooder
-Daryn

Fillmore/Japantown

(An apology prior to reading...I had hoped to take more pictures, but in all honesty, we are all caught up in the actual trip that I forget I have a camera more than half the time. I personally do not like my camera, a Canon SD 750, and am looking into getting a Canon Rebel in the near future. In the mean time, we are looking into getting someone that can document these trips on with a good camera for us, so that the burden does not fall onto our non-attentive hands.)

The Rudes embarked on their second field trip today; this time, down to the Fillmore/Japantown. And, despite rainy weather, we rather enjoyed ourselves. The purpose of these trips are to find inspiration and talk to small boutiques to see if they are willing to share anything about the process of starting up your own business. We hope these field trips will one day expand onto a worldwide scale, so that we can be inspired by the world, from Japan, to Europe, to Hong Kong and everywhere in between.



Today was more of a relaxed day with more of an emphasis on the meeting we would be holding later in the day. We stopped by New People in Japantown to find some different inspiration, which we definitley found. (We actually weren't allowed to take pictures inside this store, but I still got one off!)





Then, we headed off to my favorite shop...yup! The BKc! It had been a while since I stopped by to see what the guys at the BKc had been up to; apparently they've been up to a lot! There were a bunch of new product that I had to fight myself not to get! But, I never walk away empty handed ; ). (Thanks Gabe and Calvin! It's always a pleasure!) We then went to Sundance Kitchen to get a little bit of grub because Ali and Frankly Rude didn't eat lunch before we embarked on our trip! Needless to say, it was good eats! And we made it in time for Happy Hour!











("let me see your dumplings!")











Last stop was Marc by Marc Jacobs because Ali Rude had never been; it might not have been the best thing because now she loves it! : )



Many things were discussed and presented at this meeting, including the first ideas for the women's line, more than just t-shirts, new concepts for future lines, our website situation, tweaking the logo, and so much more! Oh! And Frankly Rude showed us the first draft of our possible first shirt! yup! yup! Until next time...

Get Gooder
-Daryn



"between us...given in love, for your protection...no one but death shall part us"

January 29th 2010

...next meeting of The Rudes...many more things to be discussed...along with the meeting is another Rude Crue field trip...this time down to the Fillmore for some more inspiration. Pictures to hopefully follow...



Get Gooder
-Daryn

Rude Crue Field Trip

Frank, Alison, and I took a rare day off together to head into the city in hopes of finding information, inspiration, and motivation. Luckily for us, on this scattered rainy day, we found all three! We met up at Millbrae BART around 11 AM, and headed downtown with our sights set on visiting the great street boutiques around Union Square. We visited the following boutiques (in the following order): The Hundreds, Invisible Stripes, Huf and Black Scale. (We did browse at other stores before, after, and inbetween).

We were very fortunate to meet Joelle (spelling?) at Invisible Stripes who shared the story behind the brand with us and gave us encouraging words. She also happens to be a fellow student at S.F. State with me! We were more than happy to hear that the founder of INVS had no prior experience in the fashion world (like the three of us) and still the brand has grown and now have their own shop on Post St. (although they did reside on San Jose Ave. for about a year and a half prior to this location). If you haven't heard of them, please visit their website (www.invisiblestripes.com) or their boutique down on Post and say hello!



When we finally reached Black Scale, we received our greatest gift as a start up brand so far. We were greeted by Alex when we entered the store, and after talking to him for a bit and telling him what we were trying to acheive, he let us in behind the scenes of the brand! He took us to the back where there was a wall that had the designs for the upcoming season and into their ENTIRE WINTER LINE! It was nothing short of amazing! Frank was even getting tips from their graphic designer/one of the original members of the Black Scale team. We spoke with the guys and we learned so much about what we needed to know and do! They told us about everything from dealing with manufacturers, the difference between colors for print and for wovens, how to put together a cohesive line, and so much more! If you haven't checked out their brand, please do, they are definitely a staple in the Bay Area. (www.black-scale.com)



Special thanks to Joelle, Alex and the Black Scale guys for making today beyond the success we had hoped it would be!

Get Gooder
-Daryn