Fall for The Award Tour

The Award Tour is one of those brands that I look to for inspiration and motivation. Sadly, I have yet to own a single piece from them; but, I hope to change that with the release of their next "collection". I put quotes around "collection" because Phil of The Award Tour has stressed that this is not a collection or a season of any sort, but rather a release for friends and family. The Award Tour is just one avenue for Phil who also runs the wonderful Madbury Club and works on and is a part of a variety of influential projects; all while still going to school!

I love that the Award Tour doesn't necessarily release product according to "seasons", but almost on their own accord. The wait makes the product seem more exclusive and they sell out of their product quick! Rude have inadvertantly taken that route, but not really by choice. We are all bummed that we don't have enough time to work on Rude sometimes, but we are excited to say that we have quite a lot in the works right now and you should look out for new product in the near future! I'm just going to say that Rude Etiquette is quickly becoming more than just a graphic t-shirt kind of brand ; ).


Check out the product more pics and details after the jump!


THE IVY MOUNTAINS LOVE SLEEVE SHIRT

Always hand drawn. Always hand printed. The Ivy Mountains long sleeve shirt features vibrant illustration slightly washed away with a custom distressed print splashed boldly across the shoulders. Two “patch” details rest on the right sleeve while minimal Award Tour branding completes the front of the shirt. The entire production is printed on a heavy weight Denim heather or Charcoal heather blend perfect for the approaching early Autumn months. Retail $36USD.

[Longsleeve. White/Denim Heather. White/Charcoal. Fits with tradition Award Tour sizing. True to size.]


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THE CAMBRIDGE T-SHIRT.


Printed on yet another ultra soft heather blended shirt, the Cambridge shirt features a destroyed all over print in a faint navy. The nautical elements of the design have been mainstays in Award Tour inspiration since the earliest designs and of course, they are all hand drawn. A small detail is printed on the right chest in the form of the 2010 “A” logo. A shirt that only gets better with time. Retail: $24

[Shortsleeve. Heather Gray. Fits true to size.]


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THE PEACE OF 1990 T-SHIRT.


Out of respect for the counter culture icons and hippies who came before us, this design is hand drawn as always. The butter soft heather t-shirts come in three colors and are accented on each sleeve with individual hits. These are the softest shirts I’ve printed on in ages and the minimal design with special detailing make it the sort of shirt you can throw on without a second thought as you move for the door. Juice and Demetri always wanted a Peace t-shirt. Consider this version one until those guys and I craft a collaboration between the three of us. Retail: $24

[Shortsleeve. Sea Foam. Heather Gray. Heather Pink. American Apparel sizing.]

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WORLD WIDE FAMILY LONG SLEEVE SHIRT.


Every season I find it my duty to bring the absolute funk with at least one design. So it’s only proper to include this tribute to the Worldwide Family. Adorned with the new “A” logo on the front chest, the WorldWide family shirt comes with a huge back print in a glorious gradient fade that harkens all the way back to the days of original skate and surf apparel. Let them know loud and proud which family you roll with. Retail: $36

[Longsleeve. White/Burgundy. Orange/Navy. White/Black. Fits with tradition Award Tour sizing. True to size.]

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THE TRI-BLEND LOGO SHIRT.


We haven’t stopped wearing these shirts since they arrived. Printed on the absolute best t-shirt we have ever worn in our lives, this simple, straight forward, slightly destroyed logo appears across the back shoulders of the shirt. The rest of the shirt is left blank save one small detail on the front corner and is guaranteed to be the most comfortable shirt in your closet. . Retail: $24

[Shortsleeve. Tri Heather Blend. American Apparel sizing.]



THE RELAX T-SHIRT.


At the end of the day folks, it’s six ounces of cotton. This shirt is a very simple and direct message to those who get all riled up in the comment sections, forums, and in real life. Guys. Seriously. It’s not that serious. It’s a t-shirt. Enjoy it for what it is and have a merry time leading your life. In the words of our English, 12 Bar brothers, it’s all love. Retail: $24

[Shortsleeve. White/Black. Infrared/Navy/Heather Gray. Traditional Award Tour shirts/sizing. True to size.]

(All product pictures and product descriptions from The Award Tour)

Look for all these to release some time next week! I know I will!!

-D_Rude
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