Then we headed into San Francisco with our eyes set on visitng Infinite SF. They're a new boutique that opened up in March on Hyde St. They carry brands like Flying Coffin and Amongst Friends that aren't really carried at other boutiques in the city.
The owners Jason and Randy are truly some class acts and just good people. They were very welcoming and we had a great chat with them about how they got started and about Rude Etiquette and just how the scene is today. They also have their own in-house brands Infinite and LIMBXLIMB, so they had some knowledge on how to build a brand as well. Talking with them just really makes me realize how much I really do love the streetwear community. As many of you know, Rude Etiquette is not striving to become a streetwear brand; but, because the community and people involved are so much more open and just overall nice, it's hard NOT to become associated with them. Jason said it best when he said that there is competition, but it's more of a friendly competition. Everybody knows everybody. The small streetwear boutiques are what the Rudes want to be about aside from great product: great customer service/interactions. I love visiting the BKc guys, Tom at INVS, Mega (if he's in town) at Black Scale and now I'll love visiting Infinite SF to see what's new in the store and chat it up with Jason and Randy. The Brooklyn Circus really does say it all "Experience Is Everything".
So check out the Infinite SF shop down on 646 Hyde St. or www.infinitesf.com. Hopefully we'll be doing some things together in the future! And get excited folks, we've got some really cool things coming up before the summer ;)
-D_Rude
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